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| Amazon has cracked down on fake reviews across its hugely popular online store |
AMAZON is taking legal action against more than 1,000 people it claims provided fake reviews on its website.
Amazon is taking a stand against fake reviews.
The hugely popular retail firm said in the lawsuit, filed in the US last week, that its brand reputation is being tarnished by "false, misleading and inauthentic" reviews.
Amazon claims the 1,114 defendants – termed "John Does" as the company said it is unaware of their real names – offer their false review service for as little as five dollars (£3.25) on the website Fiverr.com, with most promising 5-star reviews for a seller's products.
The latest legal action comes after Amazon sued a number of websites in April for selling fake reviews.
Despite successful efforts to remove such ads from the site before, Amazon said taking away individual listings does not address the "root cause" of the issue.
Amazon also claimed the action does not provide a strong enough deterrent to those "bad actors engaged in creating and purchasing fraudulent product reviews".
The legal action says: "Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate."
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| Amazon is taking legal action against more than 1,000 online users |
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| The firm claims people offered to write fake reviews of products for as little as £3.25 |
The US firm said it had investigated the defendants and found many of them request text from the sellers for the reviews.
Fraudulent reviewers take steps to avoid detection by using multiple Amazon accounts and unique IP addresses.
It added that the defendants acted in the knowledge that Amazon – which described itself as "Earth's most customer-centric company" and detailed how it pioneered the system of customer reviews 20 years ago – does not allow paid for or fictional reviews.
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