MANCHESTER UNITED have agreed a 'ground-breaking' deal with film giants 20th Century Fox - and got some of the players to help promote their new film Deadpool.
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| Wayne Rooney is part of the Deadpool crew to promote the new film |
United will promote film, featuring Ryan Reynolds, during home games and have released a short clip today.
Wayne Rooney and co are involved, to show off their acting flair.
The deal has been dubbed ground-breaking in a United statement.
Manchester United’s Group Managing Director, Richard Arnold said: “This partnership is the first of its kind for the Club and 20th Century Fox.
"Last year in the UK alone, there were well over 150 million admissions to the cinema and like football, the film industry has unwavering global popularity and can be enjoyed by anyone.
“Both Manchester United and 20th Century Fox are leaders within our respective industries and we are delighted to be able to work with them in introducing each other to new audiences, creating unique content, such as the players’ recent encounter with Deadpool.“
Huh? pic.twitter.com/e1VWb7OET8
— Manchester United (@ManUtd) February 5, 2016
Paul Hanneman, President of Worldwide Theatrical Marketing & Distribution said: “20th Century Fox is home to many of the world’s biggest film franchises and Manchester United is one of the world’s largest and most successful football clubs.
"We are excited by the opportunity to combine the entertainment of film with the power of live sports and the passion that Manchester United fans have for their club and the players.
“Together, we look forward to introducing each other to greater connections and more entertaining content that will engage film audiences and football fans around the globe.”
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