Netflix announces record numbers, price bump for existing customers

NETFLIX added a record 5.59 million subscribers in the three months to December, bringing its total to an awesome 74.76 million members worldwide.

 

Netflix now has a staggering 74.76 million members worldwide

 

Netflix now has a staggering 74.76 million members worldwide – a fact that sent its shares soaring by as much as 8 per cent.

And Netflix’s numbers only look set to increase, following its recent expansion to 130 additional countries across the globe.

But the US firm also announced a price change for its most loyal customers.

Netflix customers who signed up years ago, and only pay $7.99 per month for unlimited HD streaming are being given the option to continue streaming in standard definition, or pay $9.99 per month to continue watching in full HD.

This will bring those on the old price plan up-to-date with Netflix’s new pricing. 

 

The most up-to-date Netflix pricing structure, for UK subscribers

 

It remains to be seen how these loyal Netflix subscribers will react to the sudden increase in price.

However US streaming firm isn’t too worried about squeezing these longterm subscribers for a little more money.

Speaking to TheNextWeb, the company said: “Given these members have been with us at least 2 years, we expect only slightly elevated churn.”

 

NewsNewsBlog.blogspot.com has approached Netflix to see whether longterm UK subscribers can expect the same price bump.

The news comes after a slew of hidden codes designed for Netflix took the internet by storm.

These numerical codes – which need to be pasted into the URL bar in your browser – unlock a number of hyper-specific genre categories previously only available to developers.