Windows 10: Microsoft says its silent background updates are for your own good
Microsoft has become increasingly pushy about its new Windows 10 operating system
MICROSOFT is convinced its auto-updates are the best solution for Windows 10 users.
 
Microsoft has become increasingly pushy about its new Windows 10 operating system.
Earlier this year, it emerged the Redmond technology firm was silently downloading the 6GB Windows 10 installer file onto all Windows 7 and Windows 8-powered PCs.
Microsoft would even start the install process behind the PC owner's back – in an effort to increase adoption, which the US firm hopes will hit one billion devices within the next 18 months.
 
Technology blog The Inquirer recently spoke to General Manager of Microsoft's Windows and Devices team, Jeremy Korst.
Mr Korst addressed the controversy surrounding Microsoft's decision to automatically download the 6GB Windows install file.
"User feedback we've had is that users who have come from Windows 7 or Windows 8 are 'very satisfied' with the upgrade process," he said.
"We've got a lot of feedback around customers who want us to make it easier, so we're trying to facilitate that.
"The thing is - the user is still in control. You still have to accept the upgrade when prompted to go through the process, and even then you have 31 days, your entire first month to revert back if for whatever reason you're not happy.
 
"You've got two sets of users, one is the average user who wants to make sure they've got the most secure and always up to date version of Windows, and the feedback we get is that people want that to be as simple and seamless as possible.
"Then there's a set of customers like you and I who want more information. 
"We've heard that feedback and we are starting to give more information about what's coming in the latest updates so if a particular developer or IT pro or tech enthusiast needs that information then they can get it."
Microsoft Mr Korst was also asked about the data collection baked into Windows 10.
 

Windows 10: Microsoft says its silent background updates are for your own good
Windows 10 automatically install its 6GB installer file on all Windows 7 and 8.1 PCs

Installed with Express Settings, Windows 10 Home can track and share the websites you visit, the searches you make, your purchases, calendar details, location, contacts and the voice commands you use with virtual assistant, Cortana.
Speaking to The Inquirer, General Manager of Windows and Devices Mr Korst: "Any data that we do collect is purely for enabling the customer experience.
"But part two is putting the user in control in terms of what data is collected, so while information collected that Cortana may use, or that an auto-complete may use, is about choices over whether information is used and collected. 
 
"We think we earn trust by being transparent over the data being collected. It's one of the core pillars of more personal computing.
"Our other responsibility is then to deliver a spectacular product so that when a customer does agree to allow that information to be used, it creates a great customer experience in return."
The blockbuster new update brings performance fixes, visual tweaks, new functionality for virtual assistant Cortana and IT-level Windows 10 management tools to your PC.
 
Windows 10: Microsoft says its silent background updates are for your own good
Microsoft currently advertises the free upgrade for its new OS in a series of pop-up adverts
Dubbed Threshold 2, the update has also been dogged by the familiar controversy that has surrounded Microsoft's new operating system since it launched this summer.
Windows 10 users have complained about multiple issues with the latest update. Microsoft has had a number of key issues with Windows 10 since its release earlier this summer.
 
Windows 10 is currently a free operating system upgrade to customers running genuine versions of Windows 7, Windows 8 and Windows 8.1.
If you have managed to get your version of Windows 10 up and running smoothly – NewsNewsBlog.blogspot.com has rounded up SEVEN top tips to master your new operating system.
And if you are feeling negative towards the new operating system, here are the WORST features Microsoft included in Windows 10.

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