MICROSOFT has increased its efforts to push PC owners to upgrade to Windows 10 thanks to a subtle quite to the Windows Update app, a third-party developer has claimed.
Microsoft is believed to be kickstarting a more aggressive Windows 10 upgrade strategy.
The technology firm previously announced it would re-categorise its Windows 10 upgrade to a "recommended update" within Windows Update early next year.
With default settings, Windows will download and begin installing any recommended updates automatically – without input from the user.
But Microsoft has kickstarted its aggressive new upgrade strategy earlier than expected, a Windows developer has claimed.
Software engineer Josh Mayfield is the creator of an app called GWX Control Panel – which blocks the 'Get Windows 10' pop-ups and prompts Microsoft quietly installed on all consumer and small business Windows 7 and 8.1 PCs this summer.
GWX Control Panel works by disabling the AllowOSUpgrade setting buried within Windows – but its creator now believes Microsoft has found a way to fight back.
"Over Thanksgiving weekend I started getting reports that the Windows Update ‘AllowOSUpgrade’ setting was getting flipped back on on a number of peoples’ PCs," he revealed in an interview with PC World.
"It keeps re-setting itself at least once a day if they switch it back off. This is new behaviour, and it does leave your PC vulnerable to unwanted Windows 10 upgrade behaviour."
Windows Update was last week refreshed for Windows 7 and Windows 8.1 users. Many GWX Control Panel customers reported that their machines had been switched from a “do-not-upgrade-to-Windows-10” status to “do-upgrade” within the settings.
This change can reportedly occur multiple times a day.
Following the refresh of the Windows Update app, Microsoft claimed: "This update enables support for additional upgrade scenarios from Windows 7 to Windows 10, and provides a smoother experience when you have to retry an operating system upgrade because of certain failure conditions. This update also improves the ability of Microsoft to monitor the quality of the upgrade experience."
Engineer Josh Mayfield added: "They’re telling [the PC’s] Windows Update client that this computer can be upgraded to Windows 10.
“[The Windows Update client] is constantly checking settings several times an hour. It’s fully aware of the Windows 10 upgrade."
Mr Mayfield has since updated his app to reflect the latest changes from Microsoft.
GWX Control Panel now monitors 10 different Windows settings to ensure it can prevent any "unexpected Windows 10 upgrade behaviour."
Microsoft previously cautioned users about the possibility of automatic operating system upgrades in an official blog post.
"Depending upon your Windows Update settings, this may cause the upgrade process to automatically initiate on your device," writes Terry Myerson, executive Vice President of the Windows and Devices Group.
"Of course, if you choose to upgrade (our recommendation!), then you will have 31 days to roll back to your previous Windows version if you don’t love it.
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