Would YOU watch a live television channel made by Amazon?

Amazon is believed to be preparing a new Prime Instant live TV channel

AMAZON is believed to be on the verge of launching a live television channel for its new shows – including the latest from former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May.

 

Amazon is preparing a live television channel, according to sources close to the matter.

The US online retailer already has an on-demand service, which is bundled with its annual Prime subscription bundle.

 

Amazon recently banned the Chromecast and Apple TV from its online store – as neither supported the Prime Instant Video service.

But now Amazon is believed to be preparing to roll-out a new live television channel, which will be used to air its original programming.

Amazon recently agreed to buy Elemental Technologies – a video encoding and transcoding company – which one analyst believes hints at the firm's plans to transmit live TV online.

 

The improved hardware can stream the latest shows from Amazon and Netflix in Ultra HD

Alongside its rumoured TV channel, Amazon recently updated its TV set-top boxes

The online firm has recently doubled down on its original TV shows for Prime Instant Video.

Amazon signed former Top Gear presenters Jeremy Clarkson, Richard Hammond, James May and producer Andy Wilman for a new motoring show.

Details on the new Amazon Prime series are sparse. However a holding firm with close connections to Clarkson recently registered a trademark for a new show called Gear Knobs.

Jeremy Clarkson yesterday tweeted a glimpse of the new show.

 

With a skeleton crew, filming for Amazon Prime's new motoring programme has begun. pic.twitter.com/8PaYvke5il

— Jeremy Clarkson (@JeremyClarkson) October 7, 2015

Amazon revealed a major refresh to its Fire TV box, which boasts the ability to stream your favourite TV shows and movies in 4K Ultra HD, at a hardware event last month.

The US online firm claims to have updated hundreds of series and movies ready to stream on its Prime Instant Video service, in stunning 4K.

But 4K is not the only improvement to Fire TV. The set-top gadget also includes an improved processor, faster Wi-Fi and an SD Card slot to hold all of your content.