News News Blog: Smart Car

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<tr><td class="tr-caption" style="text-align: center;">Apple just dropped its biggest hint about a Smart Car yet</td></tr>
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APPLE CEO Tim Cook claims the auto industry is about to face a "massive change."</div>
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Apple CEO Tim Cook has dropped a hint about his firm's plans for the auto industry.</div>
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Tim Cook told attendees at the Wall Street Journal's live conference in California that the car industry is braced for "massive change."</div>
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When pressed about Apple's smart car ambitions Cook joked with the presenter: "Did you have too much to drink?"</div>
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<tr><td class="tr-caption" style="text-align: center;">Tim Cook speaking at Wall Street Journal Live</td></tr>
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The Apple CEO went on to add: "When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future.</div>
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"You see that autonomous driving becomes much more important."</div>
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Although adoption is slow, Apple has already made a move to commandeer car dashboards with its onboard computer system - <strong>CarPlay</strong>.</div>
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The in-dash experience brings your iPhone's calls, music and even voice assistant Siri to your vehicle's in-built infotainment system.</div>
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Mr Cook told attendees at the WSJDLive event: "It will seem like there will be massive change in that industry, massive change." </div>
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Doing his best to duck any specifics on smart cars and Apple's future plans, Mr Cook cryptically added: "We look at a lot of things.</div>
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"Our model is to reduce that list to a few. We will see what we do in the future.</div>
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"I do think that industry is at an inflection point for massive change, not just evolutionary change.”</div>
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<tr><td class="tr-caption" style="text-align: center;">Apple CarPlay can already be found in Mercedes</td></tr>
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In recent months Apple has been hard at work hiring prominent figures from the car industry. </div>
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New hires Vinay Palakkode and Megan McClain bring considerable knowledge of automation to the Apple stable. </div>
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With all the signs pointing to Apple moving into this lucrative industry, the Cupertino firm is not without its share of detractors.</div>
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Outspoken billionaire entrepreneur Elon Musk previously went on record to dismiss Apple's plans:</div>
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"No, seriously: It's good that Apple is moving and investing in this direction. But cars are very complex compared to phones or smartwatches.</div>
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"You can't just go to a supplier like Foxconn [the Taiwanese electronics company that manufactures iPads and iPhones for Apple] and say: Build me a car."</div>
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<tr><td class="tr-caption" style="text-align: center;">Is this where Apple is building its smart car?</td></tr>
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Apple just dropped its biggest HINT about a SMART CAR yet

Apple just dropped its biggest hint about a Smart Car yet APPLE CEO Tim Cook claims the auto industry is about to face a "mass...

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