Apple celebrates the best smartphone photography with Shot on iPhone 6S campaign

APPLE celebrates the best in smartphone photography with relaunched Shot on iPhone campaign.

 

Shot on iPhone 6s showcases staggering pictures from amateurs and professionals

 

Apple's award-winning Shot on iPhone campaign is back.

The new campaign, which will plaster billboards and posters in the coming weeks, features 53 photos from 41 amateurs and professional photographers from around the globe.

Apple combed through tens of thousands of images taken with its latest smartphone, iPhone 6S, and submitted to them for their World Gallery event.

The Cupertino company says they hope the latest gallery will inspire more people to experiment and take photos with their iPhones.

The US technology firm launched their latest iPhone 6S and 6S Plus last September. One of the headline new features was a dramatically improved front-facing and rear camera.

Check out the photos chosen for the new campaign, below – 

With a 12-megapixel sensor, advanced pixel technology and new image signal processor, Apple say this camera produces truer colours and sharper, more detailed photos.

The iPhone 6S camera can also shoot Ultra HD 4K video. The 6S Plus features optical image stabilisation, which cuts out any wobbles when shooting video.

The Cupertino company also introduced Live Photos alongside the new hardware, which makes images come to life with a press on the screen.

 

Apple is using the shots to promote one of the smartphone's headline features, its camera

 

Photography Tips – 

Use Burst Mode:

Burst mode on the iPhone continuously captures 10 photos per second, letting you take hundreds of images so you don't miss a single moment.

From the Camera app, just tap and hold the shutter until you think you’ve got your snap (or your memory runs out!)

Favourites are automatically selected but you can also choose your own.

 

The chosen photos were all taken on Apple's latest smartphone, iPhone 6S

 

Add effects:

Apple’s iPhone filters can add stunning effects to your snaps quickly and easily with just a swipe.

Pick one of eight Apple-designed filters and see it live before you take the shot.

But don’t panic, if you don’t like what you’ve taken you can always change it later.

 

Be flash:

True Tone flash on the iPhone captures vibrant colours in their purest form when shooting in low light.

The clever flash is able to determine just the right balance of ambient light versus flash for more natural-looking skin tones.

And the result is a beautiful shot with more true-to-life colours.

  

Apple's iPhone 6S has a 12 megapixel rear camera

 

Go slow:

If you're videoing a moment packed with action, remember the iPhone’s slow motion mode.

Record the footage then pick which parts you want to see at full speed and which in super slow-motion.

More Top Tips:

• Set the Auto Focus and Auto Exposure by pressing and holding anywhere you want on the image
• If the picture is a little dark, tap on a shadow to brighten the exposure
• Want to take a picture while you are recording? Grab it by tapping the white circle to the left of your record button
• Take video in landscape for the best video capture