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| Phil Spencer has spoken more on the continuing console race between Sony and Microsoft |
XBOX chief Phil Spencer says that Microsoft aren't focused on beating Sony when it comes to the Xbox One vs PS4 console wars but are looking to win back customer support.
Speaking during a panel at the 2015 GeekWire Summit, Spencer revealed that it would be tough to beat the PS4 in terms of sales due to it big headstart but was confident in the Xbox's solid games lineup.
The focus of the company now, Spencer says, is to gain as many customers as they can with the new features planned and the strength of their own product.
"I see a team that's making amazing progress. [Backwards compatibility] was one," he said.
"We didn't know back compat would work. We started it. A few ninja engineers went off and figured it out, how do you go from PowerPC to X86 and translate game code that's about as time-critical as any piece of code that you would want in terms of its performance, and they got it done.
"So I would never question the ability of our organization, but I'll say we're not motivated by beating Sony, we're motivated by gaining as many customers as we can."
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| Microsoft have a new focus since the Xbox One's launch |
And having lost the support of some of their long-term fans, the Xbox boss commented on some of the reasons why he thought the console had been held back, including comments made at the time by former executives.
"Whether it's always-on, used games, whatever the feature was, we lost the trust in them that they were at the center of our decision-making process," Spencer said.
"Were we building a product for us, or were we building a product for the gamers? And as soon as that question came into people's minds and they looked at anything, whether it was the power of our box, our launch lineup, microtransactions, any of the features that you talked about, what you find is very quickly you lose the benefit of the doubt.
"You lose your customer's assumption that the reason you're building your product is to delight them and not just build a better and more maybe manipulative product.
"I sit back and I think about an [organization] of thousands of people, you're down in the organization and some words and some actions from executives kinda just trash all the work that you've done over the last three years, many weekends and nights, and you start to question why am I doing this?" he added.
"Why am I working so hard when a few crass comments can actually position our product more directly than any work that the team was doing?"
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| Microsoft say they are committed to winning as many customers as possible |
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