Facebook's DISLIKE button is finally here (but it's not what you were expecting)

Facebook creator and CEO Mark Zuckerberg recently fuelled rumours the Dislike button was coming

FACEBOOK is finally allowing users to express their negative emotions, thanks to a redesign to the iconic Like button.

The tech giant has confirmed it will be rolling out a new set of emojis – dubbed Reactions – to replace its traditional Like button.
Reactions will debut as part of a small pilot program, but could eventually roll out to the hugely popular social network's 1.49 billion monthly active users.
The new expressions will allow users to express a range of emotions including love, happiness, anger and sadness, which Facebook hopes will finally "address" the huge demand for a Dislike button.
Facebook chief product officer Chris Cox published a video demonstrating the new feature earlier this afternoon.
Scroll Down For The Official Video ...

Reactions will appear as animated emoticons and pop up whenever the Like button is long-pressed on mobile apps and online.
The new emoticons are believed to be final version of the long-rumoured Dislike button.
Chief product officer Chris Cox wrote on Facebook: "As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly.

 

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.

Posted by Chris Cox on Thursday, October 8, 2015

"We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.
"Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it.
"We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon."
The company said it would start the pilot in Ireland and Spain on iOS, Android and desktops.

Pressing and holding on the Like button gives users the choice of a range of animated emotions

Facebook is calling the emoticons Reactions

Negative emotions, including sadness and anger, are included in the new Like button menu