Tinder has introduced a brand-new mechanic to its billion-dollar dating app |
TINDER has rolled out a major new feature to its hugely successful dating app. And it could change the way you SWIPE.
Dating service Tinder has introduced a brand-new mechanic to its hugely popular app.
Dubbed Super Like, the new gesture allows users to swipe upwards on the profile of someone they are especially attracted to.
This shows a heightened level of interest – especially since Tinder users will only be able to Super Like one profile per day.
Tinder launched back in 2012 and quickly became popular thanks to its simple swiping system to sort through dating profiles.
The US app is now valued at $1 billion, some £650million.
Tinder, free and available on iOS and Android, presents users with a stack of potential matches each time the app is launched.
The user then swipes left to dismiss the recommended Tinder profile, or swipes right to Like and show an interest.
If the Like is mutual, then both users will be matched and can begin talking using instant messaging within the app.
Unlike its traditional swipe system, recipients of a Super Like do not have to match with a user to know he or she is very interested.
Tinder is changing its formula and adding a new gesture to the app |
Users can quickly determine whether someone has Super Liked them by the presence of a blue footer on a given profile.
"A ‘Like’, or 'Swipe Right' has long served as an anonymous way to express interest in someone, similar to a glance across the room," said Sean Rad, CEO of Tinder.
"Because they’re so limited in number, a Super Like, or a 'swipe up', sends a more powerful signal, conveying an especially high level of interest.
"People like to know that someone finds them special, and we think this will lead to even better matches.
"In this and future product releases we’re focused on maintaining the incredible fun of the Tinder community while providing our users with better tools for making great connections."
Super Like this week rolled out in Australia. Other countries will follow later this year.
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