Would you risk YOUR child's life? Bin The Booster campaign's SHOCKING car crash footage

Bin The Booster's latest campaign has shown off the brutal side of a car crash

A new campaign called Bin the Booster has been launched with a graphic video to show how children are affected in a car crash.

 

Britax has launched a campaign to get people thinking about the affect of a car crash on children using a simple booster cushion rather than a high-back booster. 

The company, with stores around the world, is working to highlight the dangers and impact on kids in a crash. 

They claim booster cushions - a simple seat to raise the height of children without a side or back - is dangerous because it has no side or head protection. 

Booster cushions also offer no guidance to ensure seat belts are correctly positioned and fitted, they claim. 

In comparison, their range of highback booster seats offer deep, softly padded full side wings, a height-adjustable headrest and belt guide and a V-shaped backrest to ensure a perfect fit throughout your child’s development. 

 

After watching this footage, parents will think twice when choosing a Group 2-3 car seat

Mark Bennett, Britax’s safety expert

They boast it also has an "intuitively positioned seat belt guide" to protect children during a crash. The video doing the rounds shows two children-sized dummies sat side-by-side in a car, one in a traditional booster cushion and the other a highback booster seat. 

The 'child' in the no-back cushion is seen bent over double with their head in their lap for twice the length of time than the other dummy in the car. The Britax highback seat holds the child in and protects them from the impact of the crash. 

Mark Bennett, Britax’s safety expert, commented on the video: “After watching this footage, parents will think twice when choosing a Group 2-3 car seat as it is incredibly haunting and really demonstrates the importance of deep protective side wings, head support and seat belt guides to ensure that seat belts are correctly positioned and fitted.

"We are calling for all parents using booster cushions to switch to a highback booster option and help us further spread the word about the inadequate protection these cushions provide."

Not sure what to look out for when buying a booster seat? Here's Britax's advice:

• Check for ece r44/04 approval: This means the car seat adheres to the strict European safety standards. You can also check out the safety ratings given to most seats by European testing organisations like Stiftung Warentest, Which? and ADAC.
• Check that it is compatible with your car: Our FIT FINDER® is a comprehensive car fitting tool that will help you check that our car seat is compatible with your car. 
• This is a vital step both in ensuring that the car seat’s safety features will all be able to function in your vehicle, and also to ensure that you are fully insured should any accident occur.
• What kind of harnessing does it offer: 5-point harness, 3-point harness or a vehicle adult seat belt?
• Understand the difference between harness and shield systems – and why at Britax we only use harness protection.
• Does it offer advanced side impact protection? In case of a common form of collision – from the side.
• Does it offer superior head and neck protection? To protect a growing child’s vulnerable head and developing neck muscles.
• Does it offer extended rearward facing travel? Proven to be the safer way to transport smaller children (and a legal requirement until 9kg)