REVEALED: The logos Google almost picked for its new 2015 redesign

A photo from Google’s latest blog post on the new logo design reveals some rejected candidates

GOOGLE has unveiled a new look for its classic logo, but it has also revealed a glimpse at some of the designs that didn’t make the cut.

 

Search giant Google yesterday revealed a brand-new redesigned logo.

The refreshed look was unveiled in a Google Doodle across the US firm’s homepage.

 

Although the trademark blue, red, yellow and green colours remain the same, and in the same order, the font has been refreshed with a sharper look than its predecessor.

Google says the new logo reflects a change in computing – it is no longer solely a desktop app, but it accessed by a myriad of different devices and screen sizes every day.

A new "G" logo, which includes each of the firm's trademark colours, has also been launched.

 

Google also posted a 1,500 word essay about its new look, which featured a photo of Google employees surrounding a board of potential new logos.

Amongst them are some rather radical designs, including one which replaces the font for a purely graphical spin on the Google logo.

Another ditches the capital letter at the start of the brand name, while another puts the new “G” logo in a blue box.